SEO stands for Search Engine Optimization. SEO is a technique to prioritize the website and improve its search engine ranking. SEO pertains to the visibility of the website. SEO is to make a particular website more relevant according to search engine so as to get high traffic. SEO helps in business propelling. SEO is an activity of using proper phrases in the content and in proper format so that website can be found by the search engines. SEO for a particular web page should bring out the theme of that page.
Each website is ranked and displayed in the search engine according to the relevancy they possess. The two important things which decide the website relevancy are:
· Effective Content
· Quality Links.
SEO is the internet marketing strategy used by small as well as large business.
Introduction to Web
Introduction to HTML
Introduction to Search Engine
SEO Basics
Search Engine working
Traffic
Market Perception
User Prediction
Universal search
Follower Base
Keyword Selection
Potential Clients
Robots, Spiders, and Crawlers
Search Engine Loophole
White Hat SEO
Grey Hat SEO
Black Hat SEO
SEO Spam
Benefits of SEO
Optimization Techniques
On-page optimization
· Static and dynamic websites
· Content Development
· Content Optimization
· Page Optimization
· Page Stickiness
· Site Optimization
· Content Rules
· Keyword Spell
· Keyword Density
· Title Tag
· Deck Relevancy
· Meta Tag
· Meta Description
· Heading Tags
· Anchor Tag
· URL Structure
· URL Parameters
· Image Optimization
· Movie Insertion
· Animation Insertion
· PDF Optimization
· CSS Optimization
· Navigation Bar
· GIFs Optimization
· Footer Optimization
· Banner Optimization
· Captcha Validation
· Sitemap Creation
· W3C Validation
Off-page optimization
· Link Building
· Cross-Linking
· Outbound and Inbound Links
· Link Exchange
· Link Baiting
· Trading (free links, paid links)
· Local Listings
· Widget / Gadget Development
· Search Engine Submission
· Directory Submission
· Blogging
· Article Submission
· Social Bookmarking
· Forum Posting
· Classified Submission
· Video Submission
· Review Writing
· Question and Answers
· Document Sharing
SEO Barriers
Frames
POP ups
Dynamic URLs
Images vs. Text
Flash
Multimedia
Scripting
SEO Advanced
Link Cloaking
Domain Name Picking
URL Renaming
URL Redirecting
SEO Tools
Google Webmaster Tools
Google Page Speed Online
Google Algorithms
· Mobilegeddon
· Hummingbird
· Caffeine
· Panda
· Penguin
Ahrefs
Broken Link Checker
Alexa
SEO Centro
SearchStatus
Woo Rank
Magestic SEO
SEO Quake
W3C Validator
Copyscape
Project
| SEO Training Duration | |||
|---|---|---|---|
| Weekdays | Mon-Fri | 1.5 hrs/day | 1 month |
| Weekends | Sat-Sun | 3 hrs/day | 1 month |
