Google Analytics is a free service provided by Google that helps to get the traffic information about the website. It is a web analytics service aiding to get track the number of visitors on the website. Google Analytics can help improve the website. Google Analytics is used to analyze business data.
Web Analytics is a recursive process of the 3 steps:
· Measure
· Analyze
· Change.
Some of the features of Google Analytics are:
· Data Visualization
· Segmentation
· Report Generation
· Product Integration.
Introduction
· web analytics
· digital analytics
· Google Analytics
Google analytics account setup
Tracking code placement
Business Goals setup
Dashboard, dates and annotation
Data comparision
Data sorting
trends and segmentation
Data sharing and profile management
Traffic sources
Data analysis
Goal flow and conversions
Ecommerce Analytics
Adwords Tracking
Campaign Tagging
Funnel Visualization
Google analytics reporting
· AdWords reports
· Audience reports
· Behavior reports
· Acquisition reports
Site search and configuration
| Google Analytics Training Duration | |||
|---|---|---|---|
| Weekdays | Mon-Fri | 1.5 hrs/day | 1 month |
| Weekends | Sat-Sun | 3 hrs/day | 1 month |
