Google Ads (previously known as Google AdWords) is an online advertising platform developed by Google. It allows businesses and individuals to display their ads on Google's search engine results pages, as well as on other websites that are part of the Google Display Network.
Google Ads also offers a range of targeting options, including geographic targeting, device targeting, and demographic targeting, which allow advertisers to reach their desired audience. Additionally, Google Ads provides tools for measuring the performance of ad campaigns and optimizing them for better results.
PPC is the acronym for Pay-Per-Click. PPC is a paid advertising technique in which the advertiser pays the cost for the ad on per-click basis. PPC is, therefore, known as Cost-Per-Click. PPC is the fastest way to get the traffic for the website. PPC is an exteme targeting strategy adopted by large organizations. PPC ads includes:
· Text Ad
· Image Ad
· Video Ad.
PPC ads are shown as sponsored links on search engine listing. The two most popular PPC advertising systems are:
· ;Google Adwords
· Microsoft adCenter.
PPC doesn't affect the organic ranking of the websites.
PPC Basics
Introduction to PPC
Pros and cons of PPC
Targeted Marketing
Models
· Ad Models
· Revenue Models
Google Ecosystem
Google Networks
· Search Network
· Display Network
Google Services
· Google Adwords
· Google Analytics
· Google My Business
· Google+
Return On Investment (ROI)
PPC with Google Adwords
Adwords Terms
· Search Query
· Keywords
· Click
· Impression
· Impression Share
· Click Through Rate
· Cost Per Click
· Cost Per Acquisition
· Estimated First Page Bid
· Position and Average Position
· Conversion
· Cost Conversion
· Conversion Rate
· SERPs
Adwords Essentials
· AdRank
· Quality Score
· AdWords Structure
· Adwords Interface
· Landing page
Adwords Express
Adwords Editor
Display AdBuilder
Keyword Research
Goal Set Up
Keyword Types
Right Keyword Selection
Back-up of Positive Keywords
Planning Campaign
Match Types
Positive Match Types
Negative Match Types
Keyword Bidding
Bid Stacking
Ad Copy
Power of AdWords Ad Copy
Competition Check Out
Reviewing Ad Group
Headline
Description
Destination URLs
Testing Ads
Ad Copy Worksheet
Ad Types
Text Ads
Image Ads
Video Ads
Building AdWords Campaign
New Keyword Campaign Creation
New Ad Group Creation
Ad Creation
Adding Keyword
Adding Default Bids
Adding Bid Stack
Build the landing page
Campaign Refinement
Adding AdWords Conversion code
Saving Campaign
Adwords Rules
Search Term Report
Over 80% bounce rate
Doublethink
80/20 rule
1% CTR
200 & 7 days
A/B/C/D testing
Quality Score of 7
AdWords Tools
Change History
Conversions
Keyword Tool
Traffic Estimator
Display Planner
Placement Tool
Contextual Targeting Tool
Ads Preview and Diagnosis Tool
Adwords Management and Optimization
Budget
Impression share
Quality Score Management
Ad Optimization
Ad Scheduling
Segmentation
Bid Optimization
Rule Automation
Opportunities
Report Generation
Campaign Experiments
Conditional Formatting
Project
| Google Ads PPC Training Duration | |||
|---|---|---|---|
| Weekdays | Mon-Fri | 1.5 hrs/day | 1 month |
| Weekends | Sat-Sun | 3 hrs/day | 1 month |
