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Training:   RareTag provides training of the courses dealing with the web. The training at RareTag is complete online so as to analyze the results in a more realistic way and for better understanding of the technology.
Web Promotion:  Web Promotion refers to the continuous process¬† of achieving the best ranking for the website by incrementing the¬† site traffic. The skilled professional involved in attracting the visitors to the site is known as WebMaster.
SMO Training Schedule



1.5 Hrs/Day
1 Month

3 Hrs/Day
1 Month
SMO Course Description

      SMO stands for Social Media Optimization. SMO is the technique used for brand awareness through social media sites such as community sites, video sites, etc. SMO is to quickly attract the potential customers. SMO is "Going Global" through highly busy networks called social networks.

      Popular sites that fits for SMO are:
            · Facebook
            · Twitter
            · LinkedIn
            · YouTube
            · Blogger
            · Google+
            · Flickr.

Social media games also play an important role in business promotion.

SMO Training Syllabus

SMO Basics
    Communications Strategy
    Viral Marketing
    Benefits of SMO

YouTube Marketing
    Account Setup
    Video Upload
    Video Optimization
    Ads inside Videos

Facebook Marketing
    Account Setup
    Capturing Your Story
        · Business Page
        · Fans Page
        · Organization Page
        · Brand page
    Importing Entries
    Update Management

LinkedIn Marketing
    Account Setup
    Account Optimization
    Company pages

Twitter Marketing
    Account Setup
    Publicising Username
    Hash Tags
    Direct Messages
    Tracking Code
    Ghost Writers
    Regular searching for Latest Trends
    Use of Sales
    Measuring Influence

Delicious Marketing
    Account Setup
    Interface Decoder
    Navigation Bar
        · Bookmarks
        · Inbox
        · Post
        · Settings
        · Popular
    Share Your Bookmarks
    Sharing A Particular Tag
    Finding Other Bookmarks

Google+ Marketing
    Account Setup
    Strategies for Social Connection
    Integration with Site

Flickr Marketing
    Account setup and activation
    Testimonials and Comments
    Information Reuse


Reputation Management
    Buzz Generation
    Direct Reviews
    Reputation Building
        · Asking customers for positive reviews
        · Offline Deals
    Reputation Maintenance
        · Asking for help
        · Define success
        · Focussing on problems
    Reputation Recovery
        · Ensuring customers defend you from a bad review.
        · Responding to negative reviews
        · Reducing negative reviews


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